Tuesday, January 31, 2017

Anything Rustic - Our Mission Statement

Last week, I reopened my Etsy shop and started taking orders for my small business, once again! I had taken off some time through the holidays to enjoy our family and to also catch up on some behind-the-scenes work for the business, too. 

One of the things that I was working on during my holiday break was my mission statement for Anything Rustic. It took me many hours and a lot of soul searching to come up with this one paragraph; a single paragraph meant to capture the entire vision of my business. 

Here's what I came up with:




















We are a small business and intend to stay that way, always. 

It is important to me that I stick to my roots and stay true to my own vision for my small business. This has meant having to say "no" to some offers that weren't a good fit for my vision, and at times, having to say "no" to myself when I notice that I'm drifting away from my purpose.

This business was founded in 2015 as a way to keep me stay at home with my daughter, and also, as a way to let my creativity flow. With the help of my husband, we can make just about anything rustic; which is the main reason for our name, "Anything Rustic". 

Unbeknownst to some of those who try to follow in our footsteps and start their own business from home, I must say: we have jumped through a lot of hoops, done a lot of research and spent hours upon hours making sure our small business was registered as a legitimate business; Federally and also in our State. 

While we are a very small business, we operate and follow the same guidelines and government-mandated deadlines as any other business in our area.



One of our top sellers is our handmade burlap banners, which I can often be found hand-crafting during my daughter's nap-time or after she's gone to bed for the night. 



We also offer some reclaimed wood items which aren't seen as much in my Etsy shop, but rather, showcased locally at craft shows and a local gift shop.



We make rustic signs, furniture and one-of-a-kind lamps, too! We do hope to expand and feature more of our wood items online, as we come to find the most reasonable shipping methods to do so. That is a big goal of mine this year.

I have a lot of goals for my business this year, the top goal being that I stay authentic to my own vision for "Anything Rustic" and to grow while still staying small.

No comments:

Post a Comment